Film Promotion Techniques
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Press junket or film junket
In theaters
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Trailers
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Film posters
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Slideshows
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Standees
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Cardboard 3D displays, sometimes producing
sound[2]
Television and radio
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paid advertising
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Product placement
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and action figures
·
Extended placement: full episodes of television
talkshows (Oprah), entertainment news programs (ET), or network news programs
(20/20), devoted to compensated exposure of the film, stars, clips, director,
etc.
Interviews with actors and directors
• Production
and paid broadcast of behind-the-scenes documentary-style shows, the type of
which are mainly produced for HBO, Showtime, and Starz
• Advance
trailers, longer previews, or behind-the-scenes footage on rental videos and
DVDs
Internet
·
Virtual
relationship hyperlink marketing: wherein a major search engine (like
Yahoo's main page) offers articles seemingly presenting interesting news
related items, but which are actually back-end loaded with a links page
containing multiple "mental references" to film characters,
storylines or products. Example: Bond, Transformers, etc..., are connected to
scientific invention news stories about advanced weaponry or robotics
discoveries, which quickly leads the reader to pages loaded with the latest 007
or Megatron movie clip or art director's fantastical ideas and designs, thus
hooking readers with a "bait and switch" story.
·
Creation of standalone studio-sponsored per-film
websites such as "example-the-movie.com".
·
Online digital film screeners: These digital
film screeners have the benefit of letting you send individual copies of your
film or a promo to the press, sales agents, distributors etc. Using them its
simple to send individually controlled copies of your film to various
recipients with different expiry dates. Along with the security of individual
expiry dates, you can see reports of who viewed your film and track their
viewing of the film.
• Viral
marketing: free distribution of trailers on movie-oriented websites and video
user-generated-content websites, and rapid dissemination of links to this
content by email and blogs. Includes alleged leakage of supposed
"rushes" and "early trailers" of film scenes.[5] Sometimes,
the efforts go further such as in the lead time to the successful premiere of
the film, The Muppets which was preceded by several original film shorts on
YouTube over a number of years while the film was in production.
• Creation
of Internet Marketing campaign using Paid Advertisement and Social Media
Marketing
Print
·
Paid advertisement
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Cross-promotion of original book or novelization
·
Comic special editions
·
Promotional giveaways: branded drink cups, toys,
or food combinations at fast food chains
·
Promotional tours and interviews
