Friday, 11 December 2015
Tuesday, 8 December 2015
STEP-BY-STEP GUIDE TO MAKING YOUR TELEVISON ADVERT:
STEP-BY-STEP GUIDE TO MAKING YOUR TELEVISON ADVERT:
1. Research - TASK: - Embed 3 TELEVISION ADVERTS on your blog– for each one, answer the following questions:
i. Who are the artists, producer, director and production company behind it?
ii. What is the record label?
iii. Who are the target audience?
iv. Is there a narrative? If so, what’s the story?
v. Describe some of the cinematography; including camera work, editing, filters & special effects.
vi. Describe the mise-en-scene – costume, lighting, make up, props, ‘acting’ etc.
vii. What make it successful?
2. Decide upon the PRODUCT or SERVICE – real or imagined – must be approved by the teacher - PUT EVIDENCE ON YOUR BLOG
3. Decide whether your TELEVISION ADVERT will be Narrative, Problem-solving, Analogous or Abstract. – for further guidance see this blog: http://btectvadverts.blogspot.co.uk/ – PUT EVIDENCE ON YOUR BLOG
4. INSTITUTIONS, REPRESENTATION & AUDIENCE Write a blog entry discussing the ethos/BRAND VALUES of your chosen PRODUCT or SERVICE – how do you want them to be represented? What message are you putting across? (example: Waitrose customers favour quality over economy / Pepsi-max drinkers have adventurous lifestyles.
5. Who is your target audience? - Audience survey – design a quick survey and send it round electronically – you want useful data from representatives of your target audience but you can’t spend too long on this.- scheduling:
6. WHEN WILL YOUR ADVERT BE SCREENED AND WHY? – PUT EVIDENCE ON YOUR BLOG
7. Evaluate your survey – blog your findings – say specifically how the new data will inform your production design decisions.
8. Storyboard your TELEVISION ADVERT – remember – it is only 30 SECONDS – 1 MINUTE MAX – PUT EVIDENCE ON YOUR BLOG
9. Plan your photoshoot – the photoshoot is a location reconnoitre – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG
10. Make a list of equipment you will be using – including model, make, specifications etc.
11. Create a Call Sheet – this is the plan for the shoot, including contact numbers – send to everyone involved. – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG
12. FILM IT – always take extra shots, and then some more – you need as much stock footage as will enable you to edit it and produce it as you envisaged it.
13. EDIT IT – Final Cut Pro only (unless you happen to be highly skilled, and have access to, Avid)
14. Get an early draft on your blog and ask for feedback from other year 11 students and the teacher.
15. Make your final draft.
16. Create a DVD for the teacher, and one for yourself.
17. Evaluate your TELEVISION ADVERT – 700-800 word essay. – [You will be given a template.]
1. Research - TASK: - Embed 3 TELEVISION ADVERTS on your blog– for each one, answer the following questions:
i. Who are the artists, producer, director and production company behind it?
ii. What is the record label?
iii. Who are the target audience?
iv. Is there a narrative? If so, what’s the story?
v. Describe some of the cinematography; including camera work, editing, filters & special effects.
vi. Describe the mise-en-scene – costume, lighting, make up, props, ‘acting’ etc.
vii. What make it successful?
2. Decide upon the PRODUCT or SERVICE – real or imagined – must be approved by the teacher - PUT EVIDENCE ON YOUR BLOG
3. Decide whether your TELEVISION ADVERT will be Narrative, Problem-solving, Analogous or Abstract. – for further guidance see this blog: http://btectvadverts.blogspot.co.uk/ – PUT EVIDENCE ON YOUR BLOG
4. INSTITUTIONS, REPRESENTATION & AUDIENCE Write a blog entry discussing the ethos/BRAND VALUES of your chosen PRODUCT or SERVICE – how do you want them to be represented? What message are you putting across? (example: Waitrose customers favour quality over economy / Pepsi-max drinkers have adventurous lifestyles.
5. Who is your target audience? - Audience survey – design a quick survey and send it round electronically – you want useful data from representatives of your target audience but you can’t spend too long on this.- scheduling:
6. WHEN WILL YOUR ADVERT BE SCREENED AND WHY? – PUT EVIDENCE ON YOUR BLOG
7. Evaluate your survey – blog your findings – say specifically how the new data will inform your production design decisions.
8. Storyboard your TELEVISION ADVERT – remember – it is only 30 SECONDS – 1 MINUTE MAX – PUT EVIDENCE ON YOUR BLOG
9. Plan your photoshoot – the photoshoot is a location reconnoitre – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG
10. Make a list of equipment you will be using – including model, make, specifications etc.
11. Create a Call Sheet – this is the plan for the shoot, including contact numbers – send to everyone involved. – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG
12. FILM IT – always take extra shots, and then some more – you need as much stock footage as will enable you to edit it and produce it as you envisaged it.
13. EDIT IT – Final Cut Pro only (unless you happen to be highly skilled, and have access to, Avid)
14. Get an early draft on your blog and ask for feedback from other year 11 students and the teacher.
15. Make your final draft.
16. Create a DVD for the teacher, and one for yourself.
17. Evaluate your TELEVISION ADVERT – 700-800 word essay. – [You will be given a template.]
Example of step 1 - music video analysis
Here is an example:
‘Take on Me’ - AHA
1.Who are the artists, producer, director and production company behind it?
Director: Steve Barron
Production Company: Limelight Productions, London
Producer: Simon Fields
Cinematographer: Oliver Stapleton
Editor: Richard Simpson @ Rushes Film Editing, London
Animation: Michael Patterson& Candace Reckinger
2.What is the record label?
Warner Brothers
3.Who are the target audience?
teenagers & young adults - women - comic book enthusiasts - because it is centred around the heart throb coming to life
4.Is there a narrative? If so, what’s the story?
A comic book hero comes to life and pulls a woman into the comic - they have adventures but in the real world, the lady in the café screws up the comic book and bad guys come to get the couple - she escapes - but he seems dead - yet later comes back to life!
5.Describe some of the cinematography; including camera work, editing, filters & special effects.
lots of close ups - to show the lead singer - extreme close ups to show the emotions - very notable for its animation and the way it crosses over with real life footage
6.Describe the mise-en-scene – costume, lighting, make up, props, ‘acting’ etc. - high key lighting in the café to make it look naturalistic and boring - exciting and fast paced in the comic book world - even though it's black and white
7.What make it successful?
- the animation
‘Take on Me’ - AHA
1.Who are the artists, producer, director and production company behind it?
Director: Steve Barron
Production Company: Limelight Productions, London
Producer: Simon Fields
Cinematographer: Oliver Stapleton
Editor: Richard Simpson @ Rushes Film Editing, London
Animation: Michael Patterson& Candace Reckinger
2.What is the record label?
Warner Brothers
3.Who are the target audience?
teenagers & young adults - women - comic book enthusiasts - because it is centred around the heart throb coming to life
4.Is there a narrative? If so, what’s the story?
A comic book hero comes to life and pulls a woman into the comic - they have adventures but in the real world, the lady in the café screws up the comic book and bad guys come to get the couple - she escapes - but he seems dead - yet later comes back to life!
5.Describe some of the cinematography; including camera work, editing, filters & special effects.
lots of close ups - to show the lead singer - extreme close ups to show the emotions - very notable for its animation and the way it crosses over with real life footage
6.Describe the mise-en-scene – costume, lighting, make up, props, ‘acting’ etc. - high key lighting in the café to make it look naturalistic and boring - exciting and fast paced in the comic book world - even though it's black and white
7.What make it successful?
- the animation
ASSIGNMENT 3 - PRACTICAL PRODUCTION - MUSIC VIDEO or TV AD
STEP-BY-STEP GUIDE TO MAKING YOUR MUSIC VIDEO:
1. Research - TASK: - Embed 3 music video on your blog– for each one, answer the following questions:
i. Who are the artists, producer, director and production company behind it?
ii. What is the record label?
iii. Who are the target audience?
iv. Is there a narrative? If so, what’s the story?
v. Describe some of the cinematography; including camera work, editing, filters & special effects.
vi. Describe the mise-en-scene – costume, lighting, make up, props, ‘acting’ etc.
vii. What make it successful?
2. Decide upon the artist/group – real or imagined – must NOT be signed to a record label – it’s best if it is someone you know or yourself – they must be available when you need them to be. – PUT EVIDENCE ON YOUR BLOG
3. Decide whether your video will be performance, combination (performance & narrative) or narrative only. The middle one – combination – is strongly recommended. – PUT EVIDENCE ON YOUR BLOG
4. REPRESENTATION & AUDIENCE Write a blog entry discussing the ethos of your chosen band or artist – how do you want them to be represented? What message are you putting across? Who is your target audience? – use the following categories: fans of… (example: ‘fans of Metallica will like this artist because…’)/ audience demographics & psychographics
5. Audience survey – design a quick survey and send it round electronically – you want useful data from representatives of your target audience but you can’t spend too long on this.
6. Evaluate your survey – blog your findings – say specifically how the new data will inform your production design decisions.
7. Storyboard your video – remember – it is only the first 2 minutes – so the song doesn’t need to play out – if you are making it for an actual artist – it is better to storyboard and make the whole video – then just submit the first 2 minutes. – PUT EVIDENCE ON YOUR BLOG
8. Plan your photoshoot – the photoshoot is a location reconnoitre – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG
9. Make a list of equipment you will be using – including model, make, specifications etc.
10. Create a Call Sheet – this is the plan for the shoot, including contact numbers – send to everyone involved. – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG
11. FILM IT – always take extra shots, and then some more – you need as much stock footage as will enable you to edit it and produce it as you envisaged it.
12. EDIT IT – Final Cut Pro only (unless you happen to be highly skilled, and have access to, Avid)
13. Get an early draft on your blog and ask for feedback from other year 11 students and the teacher.
14. Make your final draft.
15. Create a DVD for the teacher, and one for yourself.
16. Evaluate your video – 700-800 word essay. – [You will be given a template.]
1. Research - TASK: - Embed 3 music video on your blog– for each one, answer the following questions:
i. Who are the artists, producer, director and production company behind it?
ii. What is the record label?
iii. Who are the target audience?
iv. Is there a narrative? If so, what’s the story?
v. Describe some of the cinematography; including camera work, editing, filters & special effects.
vi. Describe the mise-en-scene – costume, lighting, make up, props, ‘acting’ etc.
vii. What make it successful?
2. Decide upon the artist/group – real or imagined – must NOT be signed to a record label – it’s best if it is someone you know or yourself – they must be available when you need them to be. – PUT EVIDENCE ON YOUR BLOG
3. Decide whether your video will be performance, combination (performance & narrative) or narrative only. The middle one – combination – is strongly recommended. – PUT EVIDENCE ON YOUR BLOG
4. REPRESENTATION & AUDIENCE Write a blog entry discussing the ethos of your chosen band or artist – how do you want them to be represented? What message are you putting across? Who is your target audience? – use the following categories: fans of… (example: ‘fans of Metallica will like this artist because…’)/ audience demographics & psychographics
5. Audience survey – design a quick survey and send it round electronically – you want useful data from representatives of your target audience but you can’t spend too long on this.
6. Evaluate your survey – blog your findings – say specifically how the new data will inform your production design decisions.
7. Storyboard your video – remember – it is only the first 2 minutes – so the song doesn’t need to play out – if you are making it for an actual artist – it is better to storyboard and make the whole video – then just submit the first 2 minutes. – PUT EVIDENCE ON YOUR BLOG
8. Plan your photoshoot – the photoshoot is a location reconnoitre – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG
9. Make a list of equipment you will be using – including model, make, specifications etc.
10. Create a Call Sheet – this is the plan for the shoot, including contact numbers – send to everyone involved. – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG
11. FILM IT – always take extra shots, and then some more – you need as much stock footage as will enable you to edit it and produce it as you envisaged it.
12. EDIT IT – Final Cut Pro only (unless you happen to be highly skilled, and have access to, Avid)
13. Get an early draft on your blog and ask for feedback from other year 11 students and the teacher.
14. Make your final draft.
15. Create a DVD for the teacher, and one for yourself.
16. Evaluate your video – 700-800 word essay. – [You will be given a template.]
Wednesday, 18 November 2015
Friday, 23 October 2015
Monday, 19 October 2015
Mid-Term Assessment - what you will be tested on
The last lesson this Friday devotes one hour to a test of what you have learned so far. This WILL comprise your report card grade. Study the previous 2 posts, these are the only areas of the unit not covered yet.
Here's a slide or 2 to tell you more about what you will be tested on.-
Here's a slide or 2 to tell you more about what you will be tested on.-
Hybridity - cross-genres and sub genres in science fiction cinema
What is a Sub Genre?
Genre is defined as “category of artistic, musical or
literary composition characterized by a particular style, form or content.”
A Sub genre can be any of the above. It is a category of
works that forms a specific class within a
larger genre
What is a Hybrid?A Hybrid is something of mixed origin or composition, when two films genres are combined together in order to create a combination of both the films.
E.g the combination of a sci- fi film and a Horror - this is a hybrid.
https://www.filmsite.org/subgenres2.html
Binary Opposition in films
Binary Opposition in films
Click the slides or right click to open in a new tab.
Click the slides or right click to open in a new tab.
Tuesday, 13 October 2015
Friday, 9 October 2015
Homework!
All 4 questions are to be completed in good detail by Tuesday 13th October. Work must be printed and stuck in your book OR uploaded to your blog.
Thank you!
Thank you!
DEMOGRAPHICS AND PSYCHOGRAPHICS
In question 3 - you need to talk about the specific types of people your film will appeal to and why - go through the slides and select types of audience - say why they'd like your film. You can also talk about other films with phrases such as 'Fans of...(enter film or actor name) will also like my film because...
Friday, 2 October 2015
Tuesday, 29 September 2015
Science fiction films - Making a case study
Film Promotion Techniques
·
Press junket or film junket
In theaters
·
Trailers
·
Film posters
·
Slideshows
·
Standees
·
Cardboard 3D displays, sometimes producing
sound[2]
Television and radio
·
paid advertising
·
Product placement
·
and action figures
·
Extended placement: full episodes of television
talkshows (Oprah), entertainment news programs (ET), or network news programs
(20/20), devoted to compensated exposure of the film, stars, clips, director,
etc.
Interviews with actors and directors
• Production
and paid broadcast of behind-the-scenes documentary-style shows, the type of
which are mainly produced for HBO, Showtime, and Starz
• Advance
trailers, longer previews, or behind-the-scenes footage on rental videos and
DVDs
Internet
·
Virtual
relationship hyperlink marketing: wherein a major search engine (like
Yahoo's main page) offers articles seemingly presenting interesting news
related items, but which are actually back-end loaded with a links page
containing multiple "mental references" to film characters,
storylines or products. Example: Bond, Transformers, etc..., are connected to
scientific invention news stories about advanced weaponry or robotics
discoveries, which quickly leads the reader to pages loaded with the latest 007
or Megatron movie clip or art director's fantastical ideas and designs, thus
hooking readers with a "bait and switch" story.
·
Creation of standalone studio-sponsored per-film
websites such as "example-the-movie.com".
·
Online digital film screeners: These digital
film screeners have the benefit of letting you send individual copies of your
film or a promo to the press, sales agents, distributors etc. Using them its
simple to send individually controlled copies of your film to various
recipients with different expiry dates. Along with the security of individual
expiry dates, you can see reports of who viewed your film and track their
viewing of the film.
• Viral
marketing: free distribution of trailers on movie-oriented websites and video
user-generated-content websites, and rapid dissemination of links to this
content by email and blogs. Includes alleged leakage of supposed
"rushes" and "early trailers" of film scenes.[5] Sometimes,
the efforts go further such as in the lead time to the successful premiere of
the film, The Muppets which was preceded by several original film shorts on
YouTube over a number of years while the film was in production.
• Creation
of Internet Marketing campaign using Paid Advertisement and Social Media
Marketing
Print
·
Paid advertisement
·
Cross-promotion of original book or novelization
·
Comic special editions
·
Promotional giveaways: branded drink cups, toys,
or food combinations at fast food chains
·
Promotional tours and interviews
Friday, 25 September 2015
Tuesday, 22 September 2015
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