Friday, 11 December 2015
Tuesday, 8 December 2015
STEP-BY-STEP GUIDE TO MAKING YOUR TELEVISON ADVERT:
STEP-BY-STEP GUIDE TO MAKING YOUR TELEVISON ADVERT:
1. Research - TASK: - Embed 3 TELEVISION ADVERTS on your blog– for each one, answer the following questions:
i. Who are the artists, producer, director and production company behind it?
ii. What is the record label?
iii. Who are the target audience?
iv. Is there a narrative? If so, what’s the story?
v. Describe some of the cinematography; including camera work, editing, filters & special effects.
vi. Describe the mise-en-scene – costume, lighting, make up, props, ‘acting’ etc.
vii. What make it successful?
2. Decide upon the PRODUCT or SERVICE – real or imagined – must be approved by the teacher - PUT EVIDENCE ON YOUR BLOG
3. Decide whether your TELEVISION ADVERT will be Narrative, Problem-solving, Analogous or Abstract. – for further guidance see this blog: http://btectvadverts.blogspot.co.uk/ – PUT EVIDENCE ON YOUR BLOG
4. INSTITUTIONS, REPRESENTATION & AUDIENCE Write a blog entry discussing the ethos/BRAND VALUES of your chosen PRODUCT or SERVICE – how do you want them to be represented? What message are you putting across? (example: Waitrose customers favour quality over economy / Pepsi-max drinkers have adventurous lifestyles.
5. Who is your target audience? - Audience survey – design a quick survey and send it round electronically – you want useful data from representatives of your target audience but you can’t spend too long on this.- scheduling:
6. WHEN WILL YOUR ADVERT BE SCREENED AND WHY? – PUT EVIDENCE ON YOUR BLOG
7. Evaluate your survey – blog your findings – say specifically how the new data will inform your production design decisions.
8. Storyboard your TELEVISION ADVERT – remember – it is only 30 SECONDS – 1 MINUTE MAX – PUT EVIDENCE ON YOUR BLOG
9. Plan your photoshoot – the photoshoot is a location reconnoitre – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG
10. Make a list of equipment you will be using – including model, make, specifications etc.
11. Create a Call Sheet – this is the plan for the shoot, including contact numbers – send to everyone involved. – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG
12. FILM IT – always take extra shots, and then some more – you need as much stock footage as will enable you to edit it and produce it as you envisaged it.
13. EDIT IT – Final Cut Pro only (unless you happen to be highly skilled, and have access to, Avid)
14. Get an early draft on your blog and ask for feedback from other year 11 students and the teacher.
15. Make your final draft.
16. Create a DVD for the teacher, and one for yourself.
17. Evaluate your TELEVISION ADVERT – 700-800 word essay. – [You will be given a template.]
1. Research - TASK: - Embed 3 TELEVISION ADVERTS on your blog– for each one, answer the following questions:
i. Who are the artists, producer, director and production company behind it?
ii. What is the record label?
iii. Who are the target audience?
iv. Is there a narrative? If so, what’s the story?
v. Describe some of the cinematography; including camera work, editing, filters & special effects.
vi. Describe the mise-en-scene – costume, lighting, make up, props, ‘acting’ etc.
vii. What make it successful?
2. Decide upon the PRODUCT or SERVICE – real or imagined – must be approved by the teacher - PUT EVIDENCE ON YOUR BLOG
3. Decide whether your TELEVISION ADVERT will be Narrative, Problem-solving, Analogous or Abstract. – for further guidance see this blog: http://btectvadverts.blogspot.co.uk/ – PUT EVIDENCE ON YOUR BLOG
4. INSTITUTIONS, REPRESENTATION & AUDIENCE Write a blog entry discussing the ethos/BRAND VALUES of your chosen PRODUCT or SERVICE – how do you want them to be represented? What message are you putting across? (example: Waitrose customers favour quality over economy / Pepsi-max drinkers have adventurous lifestyles.
5. Who is your target audience? - Audience survey – design a quick survey and send it round electronically – you want useful data from representatives of your target audience but you can’t spend too long on this.- scheduling:
6. WHEN WILL YOUR ADVERT BE SCREENED AND WHY? – PUT EVIDENCE ON YOUR BLOG
7. Evaluate your survey – blog your findings – say specifically how the new data will inform your production design decisions.
8. Storyboard your TELEVISION ADVERT – remember – it is only 30 SECONDS – 1 MINUTE MAX – PUT EVIDENCE ON YOUR BLOG
9. Plan your photoshoot – the photoshoot is a location reconnoitre – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG
10. Make a list of equipment you will be using – including model, make, specifications etc.
11. Create a Call Sheet – this is the plan for the shoot, including contact numbers – send to everyone involved. – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG
12. FILM IT – always take extra shots, and then some more – you need as much stock footage as will enable you to edit it and produce it as you envisaged it.
13. EDIT IT – Final Cut Pro only (unless you happen to be highly skilled, and have access to, Avid)
14. Get an early draft on your blog and ask for feedback from other year 11 students and the teacher.
15. Make your final draft.
16. Create a DVD for the teacher, and one for yourself.
17. Evaluate your TELEVISION ADVERT – 700-800 word essay. – [You will be given a template.]
Example of step 1 - music video analysis
Here is an example:
‘Take on Me’ - AHA
1.Who are the artists, producer, director and production company behind it?
Director: Steve Barron
Production Company: Limelight Productions, London
Producer: Simon Fields
Cinematographer: Oliver Stapleton
Editor: Richard Simpson @ Rushes Film Editing, London
Animation: Michael Patterson& Candace Reckinger
2.What is the record label?
Warner Brothers
3.Who are the target audience?
teenagers & young adults - women - comic book enthusiasts - because it is centred around the heart throb coming to life
4.Is there a narrative? If so, what’s the story?
A comic book hero comes to life and pulls a woman into the comic - they have adventures but in the real world, the lady in the café screws up the comic book and bad guys come to get the couple - she escapes - but he seems dead - yet later comes back to life!
5.Describe some of the cinematography; including camera work, editing, filters & special effects.
lots of close ups - to show the lead singer - extreme close ups to show the emotions - very notable for its animation and the way it crosses over with real life footage
6.Describe the mise-en-scene – costume, lighting, make up, props, ‘acting’ etc. - high key lighting in the café to make it look naturalistic and boring - exciting and fast paced in the comic book world - even though it's black and white
7.What make it successful?
- the animation
‘Take on Me’ - AHA
1.Who are the artists, producer, director and production company behind it?
Director: Steve Barron
Production Company: Limelight Productions, London
Producer: Simon Fields
Cinematographer: Oliver Stapleton
Editor: Richard Simpson @ Rushes Film Editing, London
Animation: Michael Patterson& Candace Reckinger
2.What is the record label?
Warner Brothers
3.Who are the target audience?
teenagers & young adults - women - comic book enthusiasts - because it is centred around the heart throb coming to life
4.Is there a narrative? If so, what’s the story?
A comic book hero comes to life and pulls a woman into the comic - they have adventures but in the real world, the lady in the café screws up the comic book and bad guys come to get the couple - she escapes - but he seems dead - yet later comes back to life!
5.Describe some of the cinematography; including camera work, editing, filters & special effects.
lots of close ups - to show the lead singer - extreme close ups to show the emotions - very notable for its animation and the way it crosses over with real life footage
6.Describe the mise-en-scene – costume, lighting, make up, props, ‘acting’ etc. - high key lighting in the café to make it look naturalistic and boring - exciting and fast paced in the comic book world - even though it's black and white
7.What make it successful?
- the animation
ASSIGNMENT 3 - PRACTICAL PRODUCTION - MUSIC VIDEO or TV AD
STEP-BY-STEP GUIDE TO MAKING YOUR MUSIC VIDEO:
1. Research - TASK: - Embed 3 music video on your blog– for each one, answer the following questions:
i. Who are the artists, producer, director and production company behind it?
ii. What is the record label?
iii. Who are the target audience?
iv. Is there a narrative? If so, what’s the story?
v. Describe some of the cinematography; including camera work, editing, filters & special effects.
vi. Describe the mise-en-scene – costume, lighting, make up, props, ‘acting’ etc.
vii. What make it successful?
2. Decide upon the artist/group – real or imagined – must NOT be signed to a record label – it’s best if it is someone you know or yourself – they must be available when you need them to be. – PUT EVIDENCE ON YOUR BLOG
3. Decide whether your video will be performance, combination (performance & narrative) or narrative only. The middle one – combination – is strongly recommended. – PUT EVIDENCE ON YOUR BLOG
4. REPRESENTATION & AUDIENCE Write a blog entry discussing the ethos of your chosen band or artist – how do you want them to be represented? What message are you putting across? Who is your target audience? – use the following categories: fans of… (example: ‘fans of Metallica will like this artist because…’)/ audience demographics & psychographics
5. Audience survey – design a quick survey and send it round electronically – you want useful data from representatives of your target audience but you can’t spend too long on this.
6. Evaluate your survey – blog your findings – say specifically how the new data will inform your production design decisions.
7. Storyboard your video – remember – it is only the first 2 minutes – so the song doesn’t need to play out – if you are making it for an actual artist – it is better to storyboard and make the whole video – then just submit the first 2 minutes. – PUT EVIDENCE ON YOUR BLOG
8. Plan your photoshoot – the photoshoot is a location reconnoitre – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG
9. Make a list of equipment you will be using – including model, make, specifications etc.
10. Create a Call Sheet – this is the plan for the shoot, including contact numbers – send to everyone involved. – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG
11. FILM IT – always take extra shots, and then some more – you need as much stock footage as will enable you to edit it and produce it as you envisaged it.
12. EDIT IT – Final Cut Pro only (unless you happen to be highly skilled, and have access to, Avid)
13. Get an early draft on your blog and ask for feedback from other year 11 students and the teacher.
14. Make your final draft.
15. Create a DVD for the teacher, and one for yourself.
16. Evaluate your video – 700-800 word essay. – [You will be given a template.]
1. Research - TASK: - Embed 3 music video on your blog– for each one, answer the following questions:
i. Who are the artists, producer, director and production company behind it?
ii. What is the record label?
iii. Who are the target audience?
iv. Is there a narrative? If so, what’s the story?
v. Describe some of the cinematography; including camera work, editing, filters & special effects.
vi. Describe the mise-en-scene – costume, lighting, make up, props, ‘acting’ etc.
vii. What make it successful?
2. Decide upon the artist/group – real or imagined – must NOT be signed to a record label – it’s best if it is someone you know or yourself – they must be available when you need them to be. – PUT EVIDENCE ON YOUR BLOG
3. Decide whether your video will be performance, combination (performance & narrative) or narrative only. The middle one – combination – is strongly recommended. – PUT EVIDENCE ON YOUR BLOG
4. REPRESENTATION & AUDIENCE Write a blog entry discussing the ethos of your chosen band or artist – how do you want them to be represented? What message are you putting across? Who is your target audience? – use the following categories: fans of… (example: ‘fans of Metallica will like this artist because…’)/ audience demographics & psychographics
5. Audience survey – design a quick survey and send it round electronically – you want useful data from representatives of your target audience but you can’t spend too long on this.
6. Evaluate your survey – blog your findings – say specifically how the new data will inform your production design decisions.
7. Storyboard your video – remember – it is only the first 2 minutes – so the song doesn’t need to play out – if you are making it for an actual artist – it is better to storyboard and make the whole video – then just submit the first 2 minutes. – PUT EVIDENCE ON YOUR BLOG
8. Plan your photoshoot – the photoshoot is a location reconnoitre – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG
9. Make a list of equipment you will be using – including model, make, specifications etc.
10. Create a Call Sheet – this is the plan for the shoot, including contact numbers – send to everyone involved. – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG
11. FILM IT – always take extra shots, and then some more – you need as much stock footage as will enable you to edit it and produce it as you envisaged it.
12. EDIT IT – Final Cut Pro only (unless you happen to be highly skilled, and have access to, Avid)
13. Get an early draft on your blog and ask for feedback from other year 11 students and the teacher.
14. Make your final draft.
15. Create a DVD for the teacher, and one for yourself.
16. Evaluate your video – 700-800 word essay. – [You will be given a template.]
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