STEP-BY-STEP GUIDE TO MAKING YOUR TELEVISON ADVERT:

STEP-BY-STEP GUIDE TO MAKING YOUR TELEVISON ADVERT:
1. Research  - TASK: - Embed 3 TELEVISION ADVERTS on your blog– for each one, answer the following questions:
i. Who are the artists, producer, director and production company behind it?
ii. What is the record label?
iii. Who are the target audience?
iv. Is there a narrative? If so, what’s the story?
v. Describe some of the cinematography; including camera work, editing, filters & special effects.
vi. Describe the mise-en-scene  – costume, lighting, make up, props, ‘acting’ etc.
vii. What make it successful?
2. Decide upon the PRODUCT or SERVICE – real or imagined – must be approved by the teacher - PUT EVIDENCE ON YOUR BLOG
3. Decide whether your TELEVISION ADVERT will be Narrative, Problem-solving, Analogous or Abstract. – for further guidance see this blog: http://btectvadverts.blogspot.co.uk/  – PUT EVIDENCE ON YOUR BLOG
4. INSTITUTIONS, REPRESENTATION & AUDIENCE Write a blog entry discussing the ethos/BRAND VALUES of your chosen PRODUCT or SERVICE – how do you want them to be represented? What message are you putting across? (example: Waitrose customers favour quality over economy / Pepsi-max drinkers have adventurous lifestyles.
5. Who is your target audience? - Audience survey – design a quick survey and send it round electronically – you want useful data from representatives of your target audience but you can’t spend too long on this.- scheduling:
6. WHEN WILL YOUR ADVERT BE SCREENED AND WHY? – PUT EVIDENCE ON YOUR BLOG
7. Evaluate your survey – blog your findings – say specifically how the new data will inform your production design decisions.
8. Storyboard your TELEVISION ADVERT – remember – it is only 30 SECONDS – 1 MINUTE MAX – PUT EVIDENCE ON YOUR BLOG
9. Plan your photoshoot – the photoshoot is a location reconnoitre – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG
10. Make a list of equipment you will be using – including model, make, specifications etc.
11. Create a Call Sheet – this is the plan for the shoot, including contact numbers – send to everyone involved. – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG
12. FILM IT – always take extra shots, and then some more – you need as much stock footage as will enable you to edit it and produce it as you envisaged it.
13. EDIT IT – Final Cut Pro only (unless you happen to be highly skilled, and have access to, Avid)
14. Get an early draft on your blog and ask for feedback from other year 11 students and the teacher.
15. Make your final draft.
16. Create a DVD for the teacher, and one for yourself.
17. Evaluate your TELEVISION ADVERT – 700-800 word essay. – [You will be given a template.]